CPM Guide
YouTube CPM Revenue Guide
CPM (Cost Per Mille) determines your YouTube ad revenue. CPM varies up to 50x across niches and countries. Understand the data to choose a more profitable direction.
Revenue Calculator
Est. Monthly Revenue
$1,800/mo
Range: $1,000 ~ $2,500
Formula: Finance RPM ($18) x United States multiplier (1.00) x 100,000 / 1000
Niche RPM Rankings
1
FinanceS
$18
RPM: $10 ~ $25|High-value advertisers (banks, brokerages, fintech) pay premium CPM to reach financially engaged viewers
2
InsuranceS
$12
RPM: $8 ~ $20|Insurance companies have high customer LTV, willing to pay top dollar per lead
3
Make Money OnlineS
$12
RPM: $8 ~ $18|Audiences ready to spend on courses, tools, and business opportunities
4
Digital MarketingA
$10
RPM: $6 ~ $15|SaaS and marketing tool advertisers compete aggressively for B2B audiences
5
LegalA
$10
RPM: $7 ~ $15|Law firms pay premium CPM — each client case can be worth thousands
6
Real EstateA
$9
RPM: $6 ~ $14|High-ticket transactions make each viewer extremely valuable to realtors
7
EducationA
$8
RPM: $5 ~ $15|Online course platforms and universities compete for student acquisition
8
Technology / AIB
$7
RPM: $4 ~ $12|Tech companies and SaaS products have healthy ad budgets targeting early adopters
9
DIY / HomeB
$5.5
RPM: $4 ~ $8|Home improvement retailers and tool brands target homeowners with buying intent
10
TravelB
$5
RPM: $3 ~ $8|Airlines, hotels, and booking platforms pay well for travel-intent audiences
11
Health & FitnessC
$4.5
RPM: $3 ~ $8|Supplement brands and fitness apps compete for health-conscious viewers
12
AutomotiveC
$4
RPM: $2.5 ~ $6|Car manufacturers have large ad budgets but audience is broad
13
LifestyleC
$3.73
RPM: $2.5 ~ $5|Diverse advertiser pool but lower purchase intent than specialized niches
14
News / PoliticsC
$3.5
RPM: $2 ~ $6|High volume but brand-safety concerns limit premium ad placements
15
Food / CookingC
$3
RPM: $2 ~ $6|Food brands and kitchen appliance companies are steady advertisers
16
Beauty / FashionD
$3
RPM: $2 ~ $5|Many beauty brands prefer influencer deals over AdSense, lowering CPM
17
SportsD
$2.5
RPM: $1.5 ~ $4|Large audience but low purchase intent; most revenue goes to live rights
18
EntertainmentD
$2.5
RPM: $1.5 ~ $4|Massive volume but generic audience leads to low advertiser bids
19
Pets / AnimalsD
$2.5
RPM: $1.5 ~ $4|Cute content gets views but limited high-value advertiser demand
20
GamingD
$2.5
RPM: $1 ~ $4|Young audience with low purchasing power; game install ads pay little
21
Kids / FamilyE
$1.5
RPM: $0.25 ~ $3|COPPA restrictions severely limit ad targeting and available ad types
22
MusicE
$1.2
RPM: $0.8 ~ $2|Short listen times + background play = fewer ad impressions per view
Country CPM Rankings
T1Premium
🇦🇺Australia
CPM
$22 ~ $36
Typical: $25
RPM
$8 ~ $12
🇺🇸United States
CPM
$12 ~ $33
Typical: $18
RPM
$6 ~ $12
🇩🇪Germany
CPM
$12 ~ $24
Typical: $18
RPM
$5 ~ $8
🇬🇧United Kingdom
CPM
$12 ~ $24
Typical: $16
RPM
$5 ~ $9
🇨🇦Canada
CPM
$10 ~ $29
Typical: $15
RPM
$5 ~ $9
T2Strong
🇸🇬Singapore
CPM
$12 ~ $20
Typical: $17
RPM
$5 ~ $8
🇭🇰Hong Kong
CPM
$10 ~ $18
Typical: $15
RPM
$5 ~ $7
🇫🇷France
CPM
$6 ~ $15
Typical: $10
RPM
$3 ~ $6
🇦🇪UAE
CPM
$8 ~ $14
Typical: $10
RPM
$3 ~ $5
🇸🇦Saudi Arabia
CPM
$8 ~ $14
Typical: $10
RPM
$3 ~ $5
🇰🇷South Korea
CPM
$6 ~ $12
Typical: $9
RPM
$3 ~ $5
🇯🇵Japan
CPM
$5 ~ $12
Typical: $8
RPM
$2.5 ~ $4
🇹🇼Taiwan
CPM
$4 ~ $10
Typical: $7
RPM
$2 ~ $3.5
🇿🇦South Africa
CPM
$5 ~ $10
Typical: $6.5
RPM
$2 ~ $4
T3Mid
🇹🇷Turkey
CPM
$3 ~ $8
Typical: $5
RPM
$1.5 ~ $3
🇧🇷Brazil
CPM
$1.5 ~ $4
Typical: $3
RPM
$0.8 ~ $1.5
🇲🇽Mexico
CPM
$1.5 ~ $4
Typical: $3
RPM
$0.8 ~ $1.5
🇳🇬Nigeria
CPM
$1.5 ~ $4
Typical: $2.5
RPM
$0.8 ~ $1.5
🇷🇺Russia
CPM
$1 ~ $3
Typical: $2
RPM
$0.5 ~ $1.5
🇹🇭Thailand
CPM
$1 ~ $3
Typical: $2
RPM
$0.5 ~ $1.2
T4Low
🇮🇳India
CPM
$0.5 ~ $3.5
Typical: $1.5
RPM
$0.3 ~ $0.8
🇵🇭Philippines
CPM
$0.5 ~ $2
Typical: $1.2
RPM
$0.3 ~ $0.6
🇮🇩Indonesia
CPM
$0.5 ~ $2
Typical: $1
RPM
$0.2 ~ $0.5
🇻🇳Vietnam
CPM
$0.3 ~ $1.5
Typical: $0.8
RPM
$0.2 ~ $0.5
🇪🇬Egypt
CPM
$0.3 ~ $1
Typical: $0.5
RPM
$0.15 ~ $0.3
Important Notes
📅
Q4 Seasonal Premium
Oct-Dec (Black Friday, Christmas) advertisers increase spend, CPM rises 30-60%. Q1 (January) is the annual low point.
📐
Long-form vs Shorts
Shorts RPM is 1/50 to 1/100 of long-form (~$0.02-0.05 per 1K views). All data on this page is based on long-form content (8+ minutes).
🌐
Language Choice Matters
English content earns high CPM from English-speaking countries regardless of creator location. Language determines the ad pool, not your geography.
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